The aims of Panda are noble: to remove poor quality sites from the top of Google’s results pages. Or as Matt Cutts, Google’s head of spam, puts it in a blog post announcing Panda: “This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” The last thing Google wants is searchers being unhappy with what they find. They might try another search engine if that happens. Read more http://www.wordtracker.com/academy/google-panda-farmer